Kelanie
Turning craft into a scalable commerce experienceTurning craft into commerce
Kelanie was shaped as an artisan e-commerce foundation, bringing product storytelling, visual identity, and purchase flow into one clear digital experience.
PROJECT TYPE
Artisan e-commerce brand
STATUS
Live
ROLE
Concept - Architecture - Design - Development
BUILD TIME
months
TEAM SIZE
Specialist delivery team
SCOPE LEVEL
Full ecosystem build
THE challenge
The challenge was to turn fragmented digital needs into one coherent, scalable system that can support content, operations, and growth.
Clarify the product and brand architecture
Create a structured CMS for content ownership
Design a seamless journey from discovery to action
Keep the architecture modular for future growth
OUR solution
System Components
Modular CMS architecture
AI-supported content workflows
Structured tagging and taxonomy
SEO-driven content framework
Scalable front-end infrastructure
BUILT FOR EVERY KIND OF USER
The experience was designed around clarity, speed, and confident decisions across every step of the user journey.
timeline
PHASE 01 | 3 Months
Discovery & Research [ Research, Strategy ]PHASE 02 | 4 Months
Design Sprints [ Brand, UI/UX ]PHASE 03 | 5 Months
Development [ Frontend, Backend, Mobile ]PHASE 04 | ONGOING
Launch & Optimization [ QA, Launch, Support ]WHAT WE Delivered
Architecture
Platform system design
CMS configuration
Automation flows
Experience
UI/UX design
Front-end development
Brand
Visual identity system
The outcome
The platform launched with a clearer user journey, stronger content ownership, and a technical foundation ready for future iteration.
68k
Users in first 6 months
340%
Increase in engagement after AI integration
4.9
Average app/store rating
WANT TO BUILD SOMETHING SIMILAR?
This project shows what structured architecture and intelligent automation can unlock. Let's define the right system for your business.